How to Open a Gmail Account
If you want to do any marketing online using Google tools like Adwords, Analytics, Search Console, Google My Business, and Google+ then first open a Gmail account. This will be the account you log in with that will be linked to all those Google properties.
If you are feeling like a Granny online, don’t worry! This video will show you how to open a Gmail account easy peasy.
Creating a separate gmail account for your business Google products will keep all these tools in one place, and also make sure that you own each property.
Google connects your Gmail to all your properties on Google so you have one log in for them all.
Why Open a Gmail Account?
When you hire a marketer to open any Google products account such as Analytics or Adwords for you, they need to associate an email to an account. This email and also your cell number are used to verify accounts. You do not want someone else’s email as owner of your Google digital properties.
Make sure they use this gmail account associated with your business so that YOU own the google property. You want to be the owner, not just an admin.
Never let someone else own your online property. That is why you need a gmail account. So even if they open the account for you, ownership will be attached to the the gmail account you use.
They can then add themselves at their email as an admin after they open the account for you, but you retain ownership.
Gmail Provides a Curtain of Safety
Another reason to use Gmail is so that if you have different digital marketers working on your properties, you can use one main inbox to be getting notifications from Google. It also gives them easy access to set up tools for you without having to constantly bug you for verification codes and such.
Another good reason to use Gmail is so that if your managers change over time, they have access to the email account and can pick up where the former manager left off and you don’t lose any information. You don’t have to hassle with setting up a new email for your properties, just update the password when changing managers.